Your agentic
hospitality workforce,
at your fingertips.

Halo adds specialist capacity across your operation, taking real workload off your teams so they can focus on what matters most: the guests.

See Halo in action
One AI. Five capabilities. Real work done.

See what your team can hand over to Halo.

Five specialist roles, each built around work your teams already need to get done.

Why Halo works when generic AI fails.

Four things Halo has that horizontal AI tools can't build after the fact.

20
Years of hospitality data
Halo is trained on twenty years of real hospitality signals from real venues. Not generic CX. Not consumer services. Hospitality reality.
6
Sectors tuned
Halo understands QSR speed patterns are different from pub warmth patterns. Sector-tuned questionnaires, benchmarks, and diagnostics ship as standard.
100%
Explainable
Every Halo recommendation shows the underlying signals. No black-box outputs. You see why Halo made the call and can override.
✕
Never trained on your data
Halo learns hospitality patterns from HGEM's aggregate operator base. Your specific data stays yours. Never used to train models for other operators.
Tortilla QSR operations
Operator voice
"We want things to be as seamless as possible for our operators and central teams. Access to data, quickly. The way HGEM have done that with Halo is absolutely brilliant."
Emily Bagshaw · Director of Central Operations, Tortilla
+49.2
NPS, 12mo
+23.9%
value-for-money
+18.7%
food quality
−89%
negative mentions

Halo evolves.

Today Halo diagnoses, drafts, routes, forecasts, and briefs. Tomorrow Halo acts.

The direction is more of the workload off your teams, more autonomy where you want it, and more compound value the longer Halo learns your operation.

HGEM ships Halo improvements every quarter. What you buy today keeps getting stronger.

Today

Halo diagnoses, drafts, and routes.

Five roles live in every HGEM configuration. Human-approved workflow.

Next

Deeper predictive intelligence.

More precise impact modelling, longer horizons, richer scenario planning.

Then

Halo takes controlled action.

Optional autonomy on the workflows you approve — response publishing, action routing, follow-through nudges — with human override always available.

Questions operators ask about Halo.

What is Halo?
Halo is HGEM's agentic hospitality workforce — the AI layer inside HGEM's guest experience management platform. Halo plays five roles that take real workload off human teams: Analyst, Guest Recovery Lead, Forecaster, Action Planner, and Insight Manager. Halo is built inside twenty years of hospitality data and is sector-tuned for QSR, casual dining, pubs, hotels, and leisure.
Is Halo actually AI or just marketing?
Halo is AI that does the work. It reads all guest signals (visit reports, feedback, reviews), diagnoses root causes, drafts responses in your brand voice, generates action plans routed to owners, and projects margin impact before you commit. Tortilla measured +49.2 NPS points in 12 months using Halo alongside HGEM's operational tools.
What data does Halo use?
Halo uses the data HGEM captures on your behalf: mystery visit reports, guest feedback surveys, and review aggregation across 17+ sources (Google, Facebook, Tripadvisor, Deliveroo, Uber Eats, Just Eat, OpenTable, and more). Halo is trained on twenty years of hospitality data across HGEM's operator base for pattern recognition, but never on your specific data to train models for other operators.
Does Halo replace my ops team?
No. Halo takes real workload off your team so they can focus on the guests. Halo drafts, routes, forecasts, and briefs — humans still approve, act, and lead. Halo is a workforce multiplier, not a replacement.
How does Halo learn our brand voice?
Halo learns your brand voice from your operator inputs during onboarding, existing review responses, and ongoing feedback. Halo drafts responses in your voice, and every response is human-approved before it goes out. Halo does not autonomously publish anything today.
How much does Halo cost?
Halo is included in every HGEM configuration — Ops Excellence, Reputation Management, and Full Suite. There is no separate Halo tier today. See pricing for how Halo scales with your estate size.
Can I try Halo before committing?
Yes. Book a demo and we'll walk through Halo against your venues, your sector, and your operational reality. Every demo shows Halo doing real work against real signals, not scripted scenarios.

Meet your AI workforce.

A 30-minute demo. Halo running against your venues, your sector, your reviews. Come away with an Analyst's diagnosis, a Guest Recovery Lead's drafts, and a Forecaster's projection — specific to you.

Book a demo