Sectors · Competitive socialising

The guest experience platform for competitive socialising.

Guest experience here is not food and service alone. It is the whole visit: arrival, atmosphere, and how the game went. HGEM measures that visit while the operating standard is still being built.

What competitive socialising actually needs

Three realities generic platforms miss.

These formats are newer than casual dining. There is no inherited scorecard. Guests still decide quickly whether the night worked.

01

The game is the product

Food and drinks matter, and they are not why the table was booked. A weak game, a long wait to play, or a confused briefing decides the visit.

HGEM scores arrival, the game, and the hospitality around it. See which part of the night guests are marking down.

02

Standards are still forming

New sites open faster than a shared operating standard can settle. What good looks like has to be written, then checked.

Questionnaires and visits are built for the format. Halo shows where a new site is off the estate standard. The standard is explicit, then it is measured.

03

The public record is wide

Guests publish on more than Google. A venue can collect 17+ review sources, and the useful detail is buried in them.

HGEM aggregates those sources per venue. Halo drafts the reply and ties the comment back to the visit. One view of what the market is saying.

Sector-specific product surface

What HGEM measures for competitive socialising.

Visits, surveys, and reviews for venues where the booking is for an experience. Arrival, play, and the hospitality around it.

Mystery visits

Experience audit

Arrival, briefing, the game, food and drink, and the close. A visit shaped for competitive socialising, not a dining audit with extra boxes.

Arrival Briefing The game Food and drink
Surveys

Experience questionnaire

Questions guests can answer about the night they booked. The game, the atmosphere, the service, and whether they would bring someone back.

The game Atmosphere Service Return intent
Reviews

Every public channel

17+ sources per venue, including Google and the places groups book from. Replies drafted in the brand voice.

17+ sources Google Booking channels Brand voice
Halo AI

Format-trained intelligence

Halo separates a game problem from a service problem and shows which sites share it. Useful while the operating standard is still being set.

Root cause By site Action routing Response drafting
Competitive socialising venue
Operator voice
Guest experience is not measured by food and service alone. It is measured by the whole visit. Arrival, atmosphere, game outcome.
HGEM · Competitive socialising
17+
review sources
Arrival
before play
Game
the booking
Room
atmosphere
Competitive socialising on HGEM

Venues writing the standard as they scale.

Experience-led brands using HGEM while the format is still settling into an operating standard.

Flight Club
Competitive socialising
Tenpin
Competitive socialising
Electric Shuffle
Experience-led venues
Platform
Experience-led venues
Questions competitive socialising operators ask

Straight answers.

Which competitive socialising operators use HGEM?
HGEM works with experience-led brands including Flight Club, Tenpin, Electric Shuffle, and Platform.
Does HGEM benchmark against other experience venues?
Yes. You rank against other competitive socialising and experience-led operators, not against restaurants.
The format is new. Is there a standard to audit against?
The visit and the questionnaire are built for the format you run. They check arrival, the game, and the hospitality around it, then compare sites on that standard.
How many review sources can HGEM read?
HGEM aggregates 17+ review sources per venue, alongside mystery visits and guest surveys.
How long does onboarding take?
Setup covers the questionnaire for your format, team training, and pilot visits. Multi-site groups get a plan matched to how new venues open.
How much does HGEM cost?
Pricing scales with estate size and sector. The format's questionnaire and benchmarks are part of the setup. See pricing or book a demo for a sector-adapted quote.
Book a demo

See it against your competitive socialising estate.

A 30-minute walkthrough with benchmarks, questionnaires, and reporting shaped for competitive socialising venues.

Book a demo