Sectors · Pubs and bars

The guest experience platform for pubs and bars.

Pubs live on local reputation. A group still needs the pattern across the estate. HGEM holds both: what guests felt in that pub, and what is repeating across the sites.

What pubs and bars actually need

Three realities generic platforms miss.

A pub is not a restaurant with a different licence. Guests come for the local, and a group has to see when that local standard is slipping.

01

Reputation is local

A guest recommends a pub, not a head office. One bad Friday changes what that town thinks, long before a national score moves.

HGEM keeps the signal at site level. Halo tells you what is costing you guests, by pub. The local problem stays local until the pattern says otherwise.

02

The estate still has to be readable

Forty pubs can each feel unique and still share the same failure. Groups need the pattern without flattening the sites into one average.

Reports compare each pub with the estate and with other pub groups. See the root cause once, then where it shows up.

03

Day and night are different trades

Lunch, the after-work rush, and late night are different visits. A pub can be sound at 1pm and losing guests at 10pm.

HGEM slices visits and feedback by sitting. Fix the shift that is drifting. Leave the one that is not.

Sector-specific product surface

What HGEM measures for pubs and bars.

Mystery visits, guest feedback, and reviews shaped for pubs and bars. The measure is the visit guests actually had, not a restaurant script with the word pub swapped in.

Mystery visits

Pub audit standard

Service, drinks, food where you serve it, cleanliness, and the welcome. Visits that read a pub the way a regular would.

Welcome Drinks Food The room
Surveys

Pub questionnaire

Short questions a pub guest will answer. Atmosphere, service, value, and whether they would come back to that site.

Atmosphere Service Value Return intent
Reviews

Where pub guests talk

Google and the local channels that decide the next visit. Halo drafts a reply that sounds like the pub, not a call centre.

Google Local reviews Brand voice 17+ sources
Halo AI

Pub-group intelligence

Halo groups comments into root causes and shows which pubs share them. Peach Pubs used that read across about 40 sites.

Root causes By pub Action routing Response drafting
Pub interior
Operator voice
Pubs live on local reputation. Groups need to see the pattern across the estate. Halo tells you what is costing you guests, by pub.
HGEM · Pubs and bars
3
Peach root causes
~40
sites in that read
Local
by pub
Estate
the shared pattern
Pubs and bars on HGEM

Groups that keep the local standard.

Pub and bar brands using HGEM to see each site and the estate at the same time.

Peach Pubs
About 40 sites
BrewDog
Bars
Questions pub and bar operators ask

Straight answers.

Which pub and bar operators use HGEM?
HGEM works with pub and bar brands including Peach Pubs and BrewDog. For Peach Pubs, the read named 3 root causes across about 40 sites.
Does HGEM benchmark against other pub groups?
Yes. You rank against other pub and bar operators, not against restaurants or a generic hospitality average.
Can HGEM keep the detail at pub level?
Yes. Scores, visits, and reviews stay attached to the site. Halo then shows when the same cause is repeating across the estate.
Does it cover different times of day?
Visits and feedback can be read by sitting, so a Friday night problem is not averaged away by a quiet lunchtime.
How long does onboarding take?
Setup covers the pub questionnaire, team training, and pilot visits. Larger groups get a plan matched to how area managers work.
How much does HGEM cost for a pub group?
Pricing scales with estate size and sector. Pub groups get pub benchmarks and questionnaires as standard. See pricing or book a demo for a sector-adapted quote.
Book a demo

See it against your pubs and bars estate.

A 30-minute walkthrough with pub and bar benchmarks, questionnaires, and reporting shaped for a multi-site estate.

Book a demo