Sectors · QSR

The guest experience platform for QSR.

QSR runs on speed. The brands that scale are the ones that hold guest experience steady as they grow. HGEM tracks every venue, every shift, every day-part. Halo flags drifting sites before the reviews do.

What QSR actually needs

Three realities generic platforms miss.

QSR is not casual dining sped up. The measurement problem is different. Here is what HGEM handles that a horizontal customer experience tool cannot.

01

Speed cannot mean sacrificing quality

Ticket times drop, so does food quality, so does service warmth, so does NPS. The trade-off is real. Measuring it is how you protect it.

HGEM tracks speed of service alongside food quality, value-for-money, and staff warmth. In one report. See the trade-off before it hits reviews.

02

Consistency across every site

Fifty venues. Fifty GMs. Fifty ways of running a shift. The brands that scale are the ones that catch drift early and act on it.

HGEM benchmarks every site against your estate average. Halo flags the outliers, drafts the action plan, routes it to the right GM. Drift caught in days, not months.

03

Day-part variability

Breakfast is a different product from lunch is a different product from late night. One venue can be top-quartile at 12pm and bottom-quartile at 10pm.

HGEM slices every metric by day-part. Reports split breakfast, lunch, dinner, late-night. Fix what is broken at 10pm without touching what works at 12.

Sector-specific product surface

What HGEM measures for QSR.

Sector-adapted mystery visits, guest feedback, review aggregation, and reporting. Built inside QSR reality, not adapted to it.

Mystery visits

QSR audit standard

Speed of service. Order accuracy. Cleanliness. Staff engagement at the till. Delivery pack quality if you run one. 10,000+ trained diners across the UK, tuned to QSR standards.

Speed audits Order accuracy Delivery pack Cleanliness
Surveys

QSR questionnaire

Post-visit survey shaped for QSR. Value-for-money, speed, freshness, likelihood to return. Day-part-aware. Multi-channel: at-table QR, receipt, email follow-up.

Value-for-money Speed rating Return intent Day-part slice
Reviews

Every QSR channel

Google, Facebook, Tripadvisor, Deliveroo, Uber Eats, Just Eat. Reviews aggregated per venue, per channel. Halo drafts responses in your brand voice.

Google & Facebook Delivery platforms Tripadvisor 17+ sources
Halo AI

QSR-trained intelligence

Halo diagnoses QSR-specific patterns. Speed drift by day-part. Delivery pack complaints tied to specific dark kitchens. Value-for-money slippage against sector peers.

Root-cause analysis Action routing Impact modelling Response drafting
Tortilla QSR operations
Operator voice
"We want things to be as seamless as possible for our operators and central teams. Access to data, quickly. The way HGEM have done that with Halo is absolutely brilliant."
Emily Bagshaw · Director of Central Operations, Tortilla
+49.2
NPS, 12mo
+23.9%
value-for-money
+18.7%
food quality
−89%
negative mentions
The QSR estate on HGEM

Operators building QSR's next chapter.

QSR brands running HGEM as their guest experience platform. Sector benchmarks, sector questionnaires, sector proof.

Tortilla
80+ UK venues
Chopstix
Pan-Asian QSR
Multi-brand groups
Cross-portfolio reporting
Growing chains
Scaling on HGEM
Questions QSR operators ask

Straight answers.

Which QSR operators use HGEM?
HGEM works with QSR operators including Tortilla and Chopstix. Tortilla measured +49.2 NPS points in 12 months on HGEM, alongside +23.9% value-for-money, +18.7% food quality, and 89% fewer negative mentions.
Does HGEM benchmark against other QSR operators?
Yes. Every report shows how you rank against other QSR operators specifically, not against "consumer services" as a category. Compare speed of service, NPS, value-for-money, and return intent against peers you actually compete with.
How does HGEM handle day-part variability in QSR?
HGEM tracks every venue, every shift, every day-part. Reports slice by breakfast, lunch, dinner, late-night. Halo flags venues drifting in a specific day-part before they show in weekly review scores.
Which QSR delivery platforms does HGEM integrate with?
Deliveroo, Uber Eats, Just Eat. Plus first-party channels, Google, Facebook, Tripadvisor, and 17+ review sources aggregated in one platform.
How long does QSR onboarding take?
Standard QSR packages onboard in 8 weeks: kickoff, QSR questionnaire configuration, delivery-platform integration setup, team training, and pilot mystery visits. Enterprise clients get a bespoke onboarding plan tuned to their governance model.
How much does HGEM cost for a QSR operator?
Pricing scales with estate size and sector. QSR packages typically start below equivalent enterprise CX tools because HGEM ships with QSR benchmarks and questionnaires as standard, not as bespoke development. See pricing or book a demo for a sector-adapted quote.
Book a QSR demo

See it against your QSR estate.

A 30-minute walkthrough with QSR benchmarks, questionnaires, and reporting shaped for your operation. Come away with the numbers your board wants.

Book a demo